Mobile Handsets and Devices Intelligence Centre
The Mobile Handsets & Devices channel provides in-depth analysis of mobile device trends and market segmentation, analysing their impact on future generation wireless networks. It also includes a detailed evaluation of the key challenges across the value chain and a comprehensive analysis of global markets and technology evolution. The service tracks a wide range of market KPIs and provides five-year device forecasts for all global markets.
2012 Research Agenda
Analysis:
- Second-screen strategies
- Multiscreen strategies
- App stores
- Global mobile handset volume sales
- Volume sales of handsets by network technology
- Major device OS analysis and SWOT
- Key device feature analysis and penetration rates, e.g. GPS, Bluetooth, WiFi, NFC, etc.
- Advances in mobile processing technology
- Mobile wireless modems and chipsets
- Major chipset vendor strategies
- Embedded storage segmentation
- Mobile handset screen technology analysis and forecasts
- The challenges facing battery longevity in the mobile handset market
- Mobile handset hardware and software requirements by market segment
- BOM, ASPs and mobile handset costs by market segment
- BOM & ASP analysis by feature set and region
- Low-cost handsets from ULC to value feature-phones and smartphones
- ‘Smartness’ phones – rise of the featured non-smart segment
- Carrier Wi-Fi
- Operator tablet/connected device business models
- Competing for (mobile) developer mindshare
- Bill of materials/embedded devices
- Developer ecosystems
- The tablet market – Sizing up the appeal opportunities and challenges
- Tablets: mobile operator business models
- Distribution strategies for tablets
- LTE devices beyond handsets
- Mobile broadband devices – Defining, segmenting and scoping the market
- Processor differentiation in the mobile and portable markets
- Mobile processors – RISC vs. CISC turning into ARM vs. x86 battle
- The race towards multicore mobile processors and integrated hardware accelerators
- Wireless modems; landscape and positioning of chipset vendors in the MDB market
- Mobile broadband devices – MIDs, MCDs and smartbooks
- Mobile broadband devices – Netbooks and notebooks
- WWAN – enabled e-reader markets
- The rise of HTML5
- Tablet business models and screen sizes
- Augmented reality
- Opportunities for OEMs and platform vendors in mobile health
- Amazon’s disruptive push into mobility
- Customer economics
- Operator device subsidy & financing strategies
- Cheap smartphones
- Major vendor smartphone strategies
- Mobile OS market segmentation, definitions and market dynamics
- Smartphones forecasts, segmentation, assumptions and analysis
- Retail and distribution
- Mobile security; issues, strategies and revenue opportunities
- Mobile smartphone user forecasts by OS platform and by region
- Mobile smartphone traffic forecasts by OS platform and by region
Market Data:
- Selected smartphones in market, by OS
- Selected handsets in market, by Input techs (e.g. Touchscreen, qwerty)
- Selected handsets in market with GPS
- Selected handsets in market by form factor
- Selected handsets in market with Wi-Fi
- Selected handsets in market by vendor
- Selected handsets in market, broadcast TV capable
- Selected handsets in market with media players
Forecasts:
- Smartphone traffic by OS
- Mobile Devices H1
- LTE
- Multiscreen
- Mobile Devices H2
Conference Papers:
- Customer Experience Management World Congress 2012
- Multi-Screen Video Summit 2012
- Industry Summit 2012
- Smart Devices and Mobile User Management 2012

























