Mobile Content and Applications Intelligence Centre

The Mobile Content & Applications channel tracks the market for enterprise and consumer non-voice services delivered on mobile other connected portable devices. The service provides decision support analysis covering mobile content strategies, service enablers and barriers, technological and regulatory challenges, consumer trends and pricing, business models and partnerships. KPIs include users, pricing, usage, traffic and revenues.

2013 Research Agenda

Analysis:

Best practice operator OTT partnerships
Mobile retail value-chain analysis
Mobile retail opportunity for operators
Home security services; market opportunity
Monetizing augmented reality
Carrier billing opportunities and market evolution
Carrier billing forecasts
Cloud-based mobile payments
Mobile NFC forecasts
Automotive M2M forecasts
OTT Communications services tracker
The mobile monetisation challenge for Internet brands
Digital music forecasts analysis
E-publications forecasts analysis
4G services; exploring business models around mobile video
Consumer electronics and M2M: a market ready to explode?

Market Data:

Mobile content & services announcements

Tracking industry news, deals, announcements (there are 17 announcement types in total) organized into 18 mobile content and service categories and 94 sub-categories. They can be filtered by announcement type, service category/sub-category, date and territory, as well as via a free-word search box. Updated fortnightly

Operator mobile content & services pricing

Pricing and pricing-model metrics for a range of content and services offered by a sample of mobile operators across the globe (58 operators in 29 countries). You can find prices for games, images, location-based services, music, news & info, payments & banking, social networking and TV/video.

Operator messaging service pricing

Pricing information for mobile messaging, including SMS, MMS, mobile e-mail, mobile instant messaging and bundled messaging. The metric starts from 1Q07, and includes tariffs for a selection of operators in all regions.

Mobile apps pricing

Details the 20 most downloaded paid-for and free apps in the Apple App Store, across eight service categories and 13 countries. It details price, file size and price per MB for apps in the finance, games, imaging, LBS, music, news & info, social networking and TV & video categories. The countries include Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, South Korea, Spain, UK and US.

Mobile application stores database

Detailing the availability of free and paid-for mobile apps by store owner and territory.

Global smartphone and mobile broadband data pricing benchmark

Tracks data pricing information from over 70 mobile service providers across 20 markets. It forms a benchmarking tool for data pricing, tracks the spread of innovative pricing models and produces comparisons and heatmaps, presents time-series trends and operator rankings. It forms a flexible analysis tool in Excel spreadsheet format.

Operator mobile data revenues

Details the quarterly mobile data revenues of a sample of operators around the world (58 operators in 29 countries), including data as a percentage of total revenue, monthly data ARPU and non-SMS data as a percentage of data revenue.

Operator mobile messaging traffic

Provides SMS and MMS traffic data, including quarterly messaging traffic and messaging traffic per subscriber per month. It includes data from mobile operators in all regions.

Forecasts:

Mobile content & services interactive forecasting tool

Provides a means of viewing and charting the entire output of Informa Telecoms & Media’s mobile content and services forecasts. The tool contains a range of dynamic tables and charts which are controlled via the use of drop-down boxes to allow the user to choose unique combinations of services, territory and metrics for display. Crucially, the tool also contains three scenarios (Core, Conservative and Aggressive) to help users understand the level of risk that exists within this dynamic market, and provides a split of revenue between operators and third parties.

Cellular M2M tracker

Provides quarter-by-quarter forecasts (to end-2014) for all wireless carrier operating groups globally, broken down by region and 40 key national markets (including “rest-of” figures for the collective remainder within each region). Cellular M2M connection figures are provided for each of the above, alongside wireless carrier revenue at regional level – plus a myriad of associated metrics. Uniquely, the product not only projects forward based upon a granular analysis of real-world growth trends, but provides quarterly historical information going back to 1Q09 for all of the above, providing all of the raw data required to apply custom growth scenarios to the M2M market. The Cellular M2M Tracker is updated every quarter.

Mobile advertising interactive forecasting tool

View and chart the entire output of our mobile advertising forecasts, covering numerous mobile ad formats, including messaging, search and display, and in-app. Choose unique combinations of geographic regions and metrics for display. The tool also contains three scenarios (Core, Conservative and Aggressive) to help users understand the level of opportunity and risk that exists within this dynamic market.

M-commerce market forecasts

Includes forecasts for mobile banking, mobile remote payments (both physical goods and services and mobile digital content), mobile prepaid top-ups, mobile local payments (including NFC), and domestic and international mobile money transfers. The market is sized by number of users, number of transactions, total value of transactions and end-user service revenues, and is broken down regionally and nationally in the case of 13 key markets.

Mobile NFC forecasts

Forecasts for NFC handset shipments, mobile NFC service users, mobile NFC transactions and gross value of mobile NFC transactions.

Future mobile voice forecasts and strategies

Forecasts for the evolving cellular voice sector, including circuit-switched voice and disruptive voice technologies such as VoIP, video calling and rich communication services (RCS). Outputs include users, usage (events and MB volumes) and revenues split out by region, mobile and portable devices, and cellular and Wi-Fi platforms.

Messaging forecasts

Forecasts for mobile messaging by revenues, users and events/traffic. Metrics are provided at the global level, for all regions, and for 13 key countries. The market segments detailed are SMS, MMS, e-mail and IM. Sub-service categories include P2P, A2P and P2A messaging.