New technologies and partnering strategies
Fast-moving broadband and Internet developments and continuing traffic growth are producing new revenue opportunities for vendors but at the same time market consolidation and pressure on their customers’ revenues is continuing to exert a squeeze. Vendors’ operator customers are under considerable pressure to reduce Capex and Opex. And to top it all, the market is heating up as the Asian vendors create growing price competition and new entrants help drive innovation.
The landscape of several technology areas remains fragmented and in a state of flux, with multiple vendors and technologies often attempting to address the same market or solve the same problem, whether it be in the shape of competition between multiple broadband access technologies and architectures, or companies with wildly-differing heritages trying to make a compelling case for their own particular brand of traffic management, policy or customer experience solution.
We can expect to see plenty of network operator consolidation driven by fierce competition over the coming years as well as new wholesale and partnering business models driven by LTE investment pressures. Both of these trends will reduce the number of networks and customers and will have a negative impact on equipment revenues. But at the same the new business models that operators are increasingly adopting – whether it be network sharing, outsourcing or managed services – will also create opportunities.
These new models provide network and software vendors with the opportunity to reposition themselves as enablers and partners and to generate revenues from services, support, integration and business transformation activities. There will be plenty of opportunities, but only for those that are nimble and willing to reinvent themselves.
We help hardware and software vendors to:
- Verify their research and product development strategies by identifying emerging technologies and technology trends and what’s driving their adoption
- Decide where best to focus their investment in new products and technologies
- Track the growth of telecoms markets globally and identify countries and regions which offer the most growth potential
- Get a better understanding of potential market size for new products and technologies, whether from our trend analysis or our in-depth five-year global forecasts
- See how rapidly new technologies such as LTE will be rolled out
- Gain a greater insight into operators’ need to drive down costs and build revenues through technology innovation
- Profile their customers’ networks to understand their future requirements, including network costs, cost/GB and the business case for specific investment decisions
- Better understand how they can meet the demand for new smart network technologies and identify the approaches for managing traffic growth that best meet the needs of operators
- Identify and evaluate key changes in the market, such as the move towards heterogeneous networks and small cell architectures
- Identify gaps in the market and highlight opportunities for partnerships, collaboration or acquisition
- Be more aware of the strategies of their competitors
- MWC 2011: Small cells and hetnets are the main attraction
- Upgrade path will see CDMA through another 10 years, says the CDG, as operators see opportunities in M2M
- Operators’ femtocell strategy: Filling the “five-bar” voice coverage experience
- Mobile operators need offload to be smart and cost-effective, says Julian Bright
- Mobile infrastructure contracts to end-December 2010
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