New technologies and partnering strategies


Fast-moving broadband and Internet developments and continuing traffic growth are producing new revenue opportunities for vendors, but, at the same time, market consolidation and pressure on their customers’ revenues is continuing to exert a squeeze. Vendors’ operator customers are under considerable pressure to reduce capex and opex. And to top it all, the market is heating up as the Asian vendors create growing price competition and new entrants help drive innovation.

The landscape of several technology areas remains fragmented and in a state of flux, with multiple vendors and technologies often attempting to address the same market or solve the same problem, whether it be in the shape of competition between multiple broadband access technologies and architectures, or companies with wildly-differing heritages trying to make a compelling case for their own particular brand of traffic management, policy or customer-experience solution.

We can expect to see plenty of network operator consolidation driven by fierce competition over the next few years as well as new wholesale and partnering business models driven by LTE investment pressures. Both of these trends will reduce the number of networks and customers and have a negative impact on equipment revenues.

But, at the same time, the new business models that operators are increasingly adopting – whether it be network sharing, outsourcing or managed services – will also create opportunities. These new models provide network and software vendors with the opportunity to reposition themselves as enablers and partners and to generate revenues from services, support, integration and business-transformation activities.

There will be plenty of opportunities, but only for those that are nimble and willing to reinvent themselves.

We help hardware and software vendors to:


  1. Verify their research and product-development strategies by identifying emerging technologies and technology trends and what’s driving their adoption
  2. Decide where best to focus their investment in new products and technologies
  3. Track the growth of telecoms markets globally and identify the countries and regions which offer the most growth potential
  4. Get a better understanding of potential market size for new products and technologies, whether from our trend analysis or our in-depth five-year global forecasts
  5. See how rapidly new technologies such as LTE will be rolled out
  6. Gain a greater insight into operators’ need to drive down costs and build revenues through technology innovation
  7. Profile their customers’ networks to understand their future requirements, including network costs, cost/GB and the business case for specific investment decisions
  8. Gain a better understanding of how they can meet the demand for new smart network technologies and identify the approaches for managing traffic growth that best meet the needs of operators
  9. Identify and evaluate key changes in the market, such as the move towards heterogeneous networks and small-cell architectures
  10. Identify gaps in the market and highlight opportunities for partnerships, collaboration or acquisition
  11. Be more aware of the strategies of their competitors.


Recent Research:


  1. MWC 2011: Small cells and hetnets are the main attraction
  2. Upgrade path will see CDMA through another 10 years, says the CDG, as operators see opportunities in M2M
  3. Operators’ femtocell strategy: Filling the “five-bar” voice coverage experience
  4. Mobile operators need offload to be smart and cost-effective, says Julian Bright
  5. Mobile infrastructure contracts to end-December 2010.

For more information contact us…


Key Services

Intelligence Centre is the single central source of all of our advisory analysis, primary research, market data and forecasts. The service enables you to quickly locate and share structured research on your business issues and markets. Find out more…


World Cellular Information Service is core to the strategic workflow of many leading players in the mobile space. These organisations use WCIS to track and forecast global mobile subscriptions, KPIs, financial and operational indicators via an intelligent online interface. Find out more…


World Broadband Information Service is an online database of broadband, fixed-line telephony and multichannel TV subscriber numbers and broadband forecasts to 2016. The service combines intelligently sourced data from the leading telecoms industry players with reliable robust  forecasts. Find out more…