Enterprises: large or small, these customers are critical for operators and builders of telecom infrastructure. But traditional go-to-market tactics fail to capture the total opportunity.

Don’t leave money on the table

Enterprise IT focuses on serving enterprise-wide needs with common business productivity tools. Building credibility and trust with these budget holders remains important.

Yet enterprise IT isn’t your only audience. Telecom innovation – including 4G, M2M, cloud computing and Ethernet – can transform entire industries. These technologies are catalysts, creating new services and business models – touching different buying groups within the enterprise.

Connected Verticals can grow your top line

Connected Verticals need your attention. What is a Connected Vertical? It’s an industry – like Healthcare, Energy and Transport – where telecom innovation can effect disruptive change.

Health: Seeking tools for patient self-care, improved diagnostics, monitoring, as well as process automation across a fragmented value chain encompassing remote and under-served communities.

Agriculture: Seeking tools to communicate fluently across a geographically extended value chain where the management of ebbs and flows of demand is critical.

Automotive: Seeking extended customer engagement with in-car content and information services, enabled with always-on connectivity.

Energy & Utilities: Seeking robust solutions to support critical operations that deliver real-time intelligence to customers, regulators and internal operations.

Public safety: Seeking real-time granular views of communities in their care and better tools to anticipate and prevent potential threats.

Transport: Seeking integrated, real-time intelligence across
erse infrastructures, better customer experiences and control over costs.

Public sector: Seeking greater efficiency and more tools for citizen interaction and demonstrable value to communities.

Enterprise Verticals Intelligence Centre

The Enterprise Verticals Intelligence Centre (IC) is designed to help you validate your Connected Verticals go-to-market strategy. The service provides a central source of all of our advisory analysis, primary research, market data and forecasts combined with direct analyst access. An annual subscription to Enterprise Verticals IC also includes a Custom Strategy Session designed to provide one-to-one tailored business insight on the topics directly impacting your business.  Find our more…

Now Online: Telecoms Cloud Monitor

Subscribers to Informa’s Enterprise Verticals research practice can now access Telecoms Cloud Monitor, a flexible database detailing the cloud-related activities of more than 90 operator groups worldwide and 240+ cloud vendor partners, with an archive from 2005.

Cloud Monitor also includes additional analysis, cases studies, webinars and the ability to download your results for further analysis. Use the service to track what activities are underway, who’s partnered with whom and who has launched cloud services. Find out more…

Watch our Connected Verticals webinar

Camille Mendler and Sheridan Nye explore why Connected Verticals deserve dedicated attention (56mins). Download the slide deck here (PDF 1.8mb).