Complete coverage of your growth markets

Our emerging market expertise is focused on Africa, Emerging Asia, Latin America and emerging Middle East and is designed to inform your market entry strategies.

We have a particular focus on strategies to address rural markets. Our topic coverage includes network sharing, mobile payment, retail and distribution, managed services and outsourcing and value-added services.

Our market-leading Com World Series events provide our analyst teams with privileged access to a community of emerging market decision makers.  These in-market relationships provide us with a deeper understanding of local developments.

Our emerging market deliverables include:



Market Data

We track the most comprehensive set of emerging market metrics available including subscriptions, market share and penetration and an advanced set of financial and operational KPIs across mobile, fixed line and multichannel TV markets.

Comprehensive network metrics include deployments, suppliers and features.Our numbers are rigorously verified; our numerical output supports the core strategic and operational functions of our clients.



5-Year Forecasts

Our 5-year subscriber, device, content & services and network traffic forecasts set the industry standard for their consistency, accuracy and ease of use.

Our forecasts are produced via the collaboration of our 5-strong forecast team and 65 country and topic facing analysts. This integrated approach ensures our robust methodologies and models are informed by deep qualitative understanding.




Country Updates

Our country insight offers unrivalled granularity. We have a dedicated team of in-house analysts focused on the local dynamics of every country market.

Country Updates provide a regular snapshot of mobile, fixed-broadband and TV market developments.  Designed to quickly inform your planning, they are delivered in PowerPoint for ease of use.





Case Studies

Our case studies deliver detailed, timely insight into the technology and service deployments of operators and service providers. Our network of in-market analysts ensures that our analysis is supported by local understanding.

Case studies feature a qualitative assessment of strategy, value chain and market positioning in addition to a quantitative assesment on sucess, including competitor benchmarking.

Each case study includes a SWOT analysis and directional comment with key learnings and likely development.