The media business used to be simple. CDs and DVDs were big sellers, the biggest TV shows attracted huge audiences and ad spend, and everything was hunky dory. Or so some would have you believe.
The rise of broadband, Napster, BitTorrent et al have been the cause of much hand-wringing and brow beating in the content industry. While it’s easy to look at the past through rose-tinted spectacles, there is no doubt that these trends have changed the business of content distribution forever.
But broadband and digitization brings opportunity, as well as challenges. Digital content distribution, as it stands today, is still in its embryonic stages, and there is a lot of territory up for grabs over the next few years. It’s also clear that no player can afford to rest on its laurels, no matter how big the gate it keeps is, in what will be a savagely competitive landscape.
Broadband and the Internet are changing the outlook for both fixed and mobile telecoms operators. Faced with massive growth in traffic, operators need to invest in new networks and technologies. But for many of them, particularly those that operate in mature markets, revenue growth has slowed sharply which makes it difficult to justify higher network spend.
We help digital media companies to:
- Assess how big the market for digitally-delivered content services, such as music, gaming and movies will be
- Decide which service areas will be the most profitable to move into
- Learn how the connected device landscape will develop, and which will be the key manufacturers to partner with
- Develop strategies to best take advantage of multiscreen delivery of content
- Assess what technological and infrastructural barriers there will be for online distribution, and how to overcome these
- Predict which markets will be the most fertile for digital content distribution
- Measure their competitors’ behaviour, and assess which will be the biggest threat to their business moving forward
- Internet service and traffic trends: Online video
- Case study: BT’s broadband/Wi-Fi bundling strategy
- Telstra plots to win back lost subscribers under NBN system
- Global, Internet services and traffic interactive forecasting tool 2010-2015
- Broadband/Wi-Fi bundling strategies: the latest battleground between fixed and mobile
- SK Broadband reaps rewards of targeting SKT mobile subs with bundled plans
For more information contact us…
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